Bowling Green KY – August 29, 2025 – Forever Communications, Inc., a leading media and marketing company with operations in Kentucky and Tennessee, is proud to announce that Jared Mims has joined the company’s ownership group. Mims will continue to serve as Chief Revenue Officer while also becoming an ownership partner, effective immediately.
This milestone is especially meaningful for Mims, who began his career as an intern in the Jackson, Tennessee market. He has come full circle, going from internship to ownership.
Christine Hillard is not only an ownership partner but also serves as President and COO of Forever Communications. “This is the first partnership opportunity offered to any employee since I became President/COO in 2002, and I am thankful to be able to honor Donald Alt’s legacy by moving forward with our shared vision for the future of the company,” said Christine Hillard. “Jared Mims has not only been an extraordinary leader throughout his tenure with Forever Communications but has also spearheaded one of the most important growth areas for our markets by creating Forever Digital, a division of the company offering a comprehensive platform of digital products designed to meet all the needs of our clients. Kevin Alt and I are very proud to have Jared Mims as our new partner!” Hillard concluded.
Mims returned to Forever Communications in 2015 and has served as Executive Vice President. “I am so proud to be part of Forever Communications and truly honored to join the ownership group. Across all our markets, we have incredible staff members who care deeply about the communities we serve and the advertising partners we support. I’m excited for the future as we continue building on Forever’s mission together,” said Mims.
He continued, “My career in media has been shaped by incredible mentors and colleagues to whom I am grateful, and I’m also thankful for the constant support of my wife and family. I deeply appreciate our President and COO, Christine Hillard, for her coaching and inspiration, and I am grateful to Christine and Kevin Alt for welcoming me as a partner.”
Forever Communications, Inc. is a media and marketing company owned by the Alt Dynasty Trust – Secretary Kevin Alt, and Forever Communications President & COO Christine Hillard. The company, based in Bowling Green, KY, operates markets with legendary radio brands in Jackson, TN, Murray, KY, Paris, TN, and Union City, TN.
Media Contact:
Roger Vestal | rvestal@forevercom.com